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I tried the pumpkin this weekend. ii is fantastic!

Annie P.

Best Ice Cream in the world...worth traveling from Ga to NC for a scoop!

Kerri P.

After being born in and living the 1st 18 months of my life in Statesville, we, being a Marine Corps family moved all over the states and I didn't move back to NC until I was 23, in 1976. I discovered the joys of Mooresville Deluxe ice cream sometime therafter and have been a staunch advocate ever since. I think it is the best ice cream I've ever enjoyed and like I say, I've had ice cream from all over this nation.

Bob P.

DeLuxe Ice Cream Cone

DeLuxe Ice Cream gets major makeover

New Ice Cream container imagePublished October 2010, The Shelby Report of the Southeast

DeLuxe Ice Cream, a product of Mooresville Ice Cream Co. in Mooresville, NC, debuted a new look this summer. With the help of Asen Strategic Advertising & Marketing in Knoxville, TN, the 86-year-old company's image got a revamp in the freezer case.
     The company's ice cream line got a new package design, as did the freezer wrap (the art displayed on retail freezer cases) and point-of-purchase items like window clings. The DeLuxe line of novelties, including its famous Nutty Cones and ice cream sandwiches, also got a new look.
     The new design developed after Mooresville Ice Cream Co. was purchased by a partnership of familied from Statesville, NC and Ecuador.
     DeLuxe Ice Cream products can be found in grocery stores such as Harris Teeter, Food Lion and Walmart.

Downtown Mooresville 'phenomenal'

By Joe Marusak
Published May 23, 2010, Charlotte Observer

Downtown Mooresville is riding out the long national recession almost as if there weren't one. Buildings are being renovated, restaurants and other retailers are moving in, and new second-floor offices continue to fill.
      "To have this much activity downtown, it's phenomenal," said Kim Atkins, executive director of the Mooresville Downtown Commission. "I think it really bodes well as the region begins to recover. We should be in a really strong position."
      In a recent interview, Atkins cited the various new businesses that have opened downtown and existing retailers that have expanded. ArtWorks on Main is now offering pottery classes and has installed a kiln. Pie in the Sky has grown by several hundred square feet and has a new website. Four Corners Framing & Gallery added an exclusive new line of clothing. Whit Miller Shoe Repair has added business by picking up shoes for repair each week at Lowe's Companies Inc. in nearby Mount Mourne. Whit Miller also has added new product lines, including Birkenstocks.
      The new owners of Mooresville Ice Cream Co. have spruced up their retail area and expanded the company's marketing, Atkins said. The company makes DeLuxe brand ice cream.
      They also have worked with the downtown commission to apply for an N.C. Main Street Solutions grant to help expand their space.
      Downtown property owner Howard Kosofsky recently said he's invested $3million renovating buildings and created 19 office spaces, 17 of which are occupied. One of his refurbished buildings houses the new J.J. Wasabi's Grill and Bar. The Daily Grind restaurant is opening soon in another of his renovated Main Street buildings. Some Mooresville commissioners criticized Kosofsky recently for not fixing a boarded storefront window on another building. But Kosofsky said he is close to landing one of two restaurants for the space and doesn't want to fix the window before he redoes the storefront, which will be after the tenant signs a lease.
      A nightspot called the Bathtub Gin opened in late 2009 in the former Pat's Coffee Shop, and a bakery called the Whirling Whisk opened in another space recently.
      Atkins' aim is to get the word out about downtown's successes to more Lake Norman-area residents. She cited figures from the federal Small Business Administration showing that only 6cents of every dollar spent with a "big-box" retailer stays in a community, while 60cents of every dollar spent with a sole proprietorship does.
     "It just has a trickle-down effect on our local economy that is beneficial to all," Atkins said.

Yogurt plant coming to Statesville

By Joe Marusak
Published March 3, 2010, Charlotte Observer

Stamey Farms is partnering with Ecuador's leading yogurt producer to build a $7.5 million yogurt plant and develop a line of yogurts for distribution throughout the Southeast. The plant could open by year’s end near Stamey Farms off Interstate 40 in western Iredell County. It will employ at least 32 people, Stamey Farms owner Bob Stamey said.
      Stamey Farms has been one of America’s leading exporters of live dairy cattle. Iredell County has the most number of dairy cows in the state, so the county is a good fit for a plant producing a product that relies on milk, Stamey said.
      Bob Stamey and his son, David, said they have known the family who owns the Ecuadoran company Toni Dairy Industry SA for years. That family approached the Stameys a little more than a year ago about opening a plant in Iredell County, Bob Stamey said.
      The families formed a separate company called Longitude 80 Dairies LLP for their yogurt venture. It’s so named because both Iredell County and the Ecuadoran city of Guayaquil, where Francisco Alarcon’s Toni Dairy Industry SA is based, are at 80 west longitude, Stamey’s son, David, said. Alarcon and his daughter, Barbara, are working with the Stameys on the venture.
      The yogurt will be made with fresh, local ingredients to compete with national brands, Bob Stamey said. Yogurt will be produced in a planned 11,000-square-foot building beside the former Homer’s truck stop and restaurant, which will be transformed into a retail store.
      School and other groups will be able to tour the site, watching the production through windows, Bob Stamey said. He also envisions Mitchell Community College holding food-handling and other food-related classes at the plant.
      The venture is in line to receive up to $8 million in industrial facilities revenue bonds to help construct the plant and buy equipment. An Iredell County financing authority agreed this week to issue the bonds pending further government approvals, including by the Iredell County commissioners, who will first call a public hearing.
      Taxpayers are in no way liable for the bonds, said Bill Pope, the authority’s lawyer. Having the authority to back the project helps such companies get better rates on the private market, he said. Pope said he’s helped handle dozens of such bond issuances in the county over the years.
      The Iredell County Industrial Facilities and Pollution Control Financing Authority voted
unanimously to support the project in seeking the bonds.
      “I think you have a great idea, a great product,” authority chairman Steve Robinson told the Stameys. “It’s great for Iredell County.”
      The Stameys also own the longtime Mooresville Ice Cream Co. LLC, makers of DeLuxe ice cream.

Rick Reavis brings new flavor of ice cream shop

By Bethany Fuller
Published February 7, 2010, Statesville Record & Landmark

Rick Reavis has tried several routes to find his career niche.
     And with his latest venture, he feels like he found something that best balances his life and talents. With a bit of paint, some Christmas lights and help from Mooresville Ice Cream Co., he transformed the Snack Shack into the Sweet & Nutty.
    "It's done good things so far," Reavis said of the shop, which is located in the Signal Hill Mall. "When they see the lights, it draws them in. People have walked by and talked about how happy they are that we are here."
     Reavis always thought the small snack shop had a lot of potential. He said every time he went by, he would think about the things he would do differently if he got the chance to run it.
     Reavis' brother Gary runs Olde Towne Sweets on East Broad Street, and helped him set up his business. Gary has also supplied the baked goods and cotton candy in Sweet & Nutty.
     Rick Reavis said he is determined to provide an eatery where people can get good service and a good product at a decent price.
     Many mall patrons and employees said they like Reavis' changes, which include changing the brand of ice cream from Hershey's to DeLuxe Ice Cream. The ice cream brand is another tip Reavis picked up from his brother.
    "It looks good and the ice cream is good," said Statesville resident Connie Roten. "I'm glad we got it open. I hope we can have it open a long time."
     Merle Norman Cosmetics employee Diane Hostetler said she thought Reavis did a nice job renovating the business. She also liked the ice cream change because she grew up on DeLuxe Ice Cream.
     Reavis said he recognized the importance of supporting local businesses like Mooresville Ice Cream, which makes the DeLuxe Brand. The Stamey family, which owns a portion of the ice cream manufacturer, has pitched in to help get the business off the ground, he said.
    "This ice cream is full-flavored ice cream," he said. "It makes you feel great."

More From the Web...

By far, the best ice cream on the planet. :)

Mary C.

Sure wish you sold this Ice Cream in GA!

Jacquelyn H.

The Vacation Bible School kids at First Baptist-Statesville enjoyed a cool treat this week - the fabulous Deluxe vanilla cups. Actually, the grown-ups got their share, too!

Burwell W.

Anybody from Central Elementary remember going to the lunchroom to get ice cream for the class? MMMMMM... Banana Fudge! I had to explain to my husband from "up north" that it doesn't have any fudge in it! LOL

Teresa H.

DeLuxe Ice Cream Cone


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